Singapore’s “30 by 30” goal is ambitious: produce 30% of the nation’s nutritional needs locally by 2030. On paper, it sounds counterintuitive. Singapore has limited land, water, and natural resources. Yet that is exactly why this story is interesting. The country’s path will not be about scale in the traditional sense. It will be about entrepreneurship, innovation, and partnering across borders to build a resilient regional food system.

At Singapore International Agri-Food Week, with Agri-Food Tech Expo Asia as a key anchor, we see this dynamic up close. Singapore brings world-class R&D, controlled environment agriculture, alternative proteins, precision systems, and a culture of rapid experimentation. Southeast Asia brings fertile land, biodiversity, smallholder expertise, and the creativity to make the most of these resources. When these strengths meet, the region can produce solutions that are both technologically sharp and grounded in real-world deployment.

That is why EcoCupid is here. We believe the future of agri-food in our region is collaborative. Singapore’s startups and research labs are building models that can be adapted and scaled. Meanwhile, neighboring countries offer testbeds, supply chains, and communities that can turn pilots into impact. Our role is to connect the dots and tell the stories that too often go untold.

Many Singaporean projects do not get the storytelling they deserve. They are rigorous, focused, sometimes quiet about their progress. We want to change that. At SIAW, we are meeting founders, visiting booths, and asking the practical questions: What works now? What reduces water and energy use? What cuts waste? What can improve smallholder incomes? These are the stories that can inspire action across Southeast Asia.

Exploring SIAW is the beginning of a longer journey for EcoCupid. We plan to feature climate smart farms, circular food systems, alternative proteins, and waste to value solutions. We will look for partnerships that link Singapore’s innovation with the region’s resources and creativity. If we do this well, we can help shift the narrative from isolated breakthroughs to shared progress.

If you are building something that advances food security and climate resilience, we would love to feature you. Let’s connect at SIAW and AFTEA, and take these stories from Singapore to Southeast Asia and beyond.